The latest -Tiger has been ‘forced’ into a rehab center possibly for sex addiction:

‘Tiger Woods has entered rehab—possibly for sex addiction—at a cushy Arizona facility, pushed by an entourage desperate for him to start repairing his badly damaged image. “He has been there for a few days since his handlers forced him to enter the program,” a source tells X17online. “They feel that if he blames his cheating on addiction, the public will forgive him.”

‘“Tiger wants to get back on top,” adds the source. “He agreed to put golfing on hold so he could show the world how badly he feels about what he’s done and to prove that he wants to correct the problems that led to his infidelity.”’ –X17Online

Study: Shareholders are the ones who got screwed

‘The Tiger Woods sex scandal has destroyed a whopping $12 billion in stock value along with the golfer’s reputation, according to a University of California study. Economic professors crunched stock data for the weeks after the scandal broke and found that shareholder value in the Tiger-linked companies dropped a total of 2.3%.

‘Sports-related companies Gatorade, Nike and Electronic Arts were the hardest-hit, the researchers found, while Accenture suffered no damage. “Our analysis makes clear that while having a celebrity of Tiger Woods’ stature as an endorser has an undeniable upside, the downside risk is substantial, too,” the researchers write.’ -University of California

It was a tale of mag wars too:

‘A Men’s Fitness cover story on Tiger Woods in 2007 was actually a cover-up—a deal made to stop sister publication the National Enquirer from publishing a far more scandalous piece. Sources tell the Wall Street Journal Woods’ team made the deal after the Enquirer approached with pictures of the golfer and Mindy Lawton in a church parking lot, conveniently neglecting to mention that the quality was so bad, the story probably would never have made it to print.

‘The Men’s Fitness article seemed odd at the time, because Woods had a “preferential access” deal with competitor Golf Digest. The publications involved deny it was anything other than a standard story. Lawton’s version of the story recently appeared in the London tabloid News of the World, which is owned by News Corp., which also owns—you guessed it—the Wall Street Journal.’

It seems that Associated Press is really intent on awarding infamous athletes. After naming Tiger as Athlete of the Decade, it now names Serena as Female Athlete of the Year:

‘Playing her best at the most important events, Serena Williams re-established herself as the top player in women’s tennis in 2009 and was the landslide choice as Female Athlete of the Year by members of the AP. She received 66 of 158 votes cast by editors; no other candidate got more than 18 votes in the tally. Williams also won the AP award in 2002. “I’m just happy and blessed to even be playing 7 years later,” she says. “All this is a bonus, really.”

‘Clearly, Williams’ most infamous on-court episode—a tirade directed at a line judge after a foot-fault call near the end of her US Open semifinal loss in September—didn’t hurt her standing in the eyes of the voters. Williams herself noted that the outburst, which resulted in a record fine and two-year probationary period at Grand Slam tournaments, “got a lot more people excited about tennis.” Williams finished the year at No. 1 in the WTA rankings and topped $6.5 million in prize money, breaking the single-season tour record by more than $1 million.’ -AP

In contrast, Associated Press seems to be glad for infidels. They voted Tiger as Athlete of the Decade:

‘Tiger Woods finally got some good news today, when the AP voted him the athlete of the decade. Woods received 56 of the 142 votes cast by AP member editors since last month. More than half of the ballots were returned after the Nov. 27 car accident outside his Florida home that set off sensational tales of infidelity…’ -AP

CBS warned its golf commentator Ian Baker-Finch not to talk about Tiger Woods or ‘…I will get fired’, he said. Do you think this is evidence that CBS deserves the Network of the Decade award? I think so. -Sydney Morning Herald